The question of frequency is always as issue and here are some tips to assist in making a more informed decision.
Important Decision
Testing is one good way to start. Besides observing market trends and available information on the subject, there is a need to conduct a series of test of the various frequency rates before a suitable one is found.
Feedback is an important and valuable assisting tool to provide the information that can help make decisions which affect the business.
Soliciting feedback is usually not easy as most people would rather not take the time to respond to this but if persistent there will eventually be a response that can provide valuable information like if the material featured is too boring and lack helpful information or if the frequency of receiving the mail is perceived to be annoying or if the content is totally irrelevant or of no interest to the recipient.
If market conditions or seasonal shopping is the prime factor in the particular business being touted then some thought should be given to whether the recipient’s needs are being properly addressed in the material sent.
There is a fine line between sending too much too quickly and sending too little and too infrequently for this particular niche. How
experience can and usually does play a pivotal role in deciding contents and frequency.
Giving the receiving party a chance to participate in the decision on the frequency of the emails received is also another option worth exploring.
Most recipients will be happy to oblige with such information and this will in turn create the interest and eagerness for both parties in sending and receiving the intended material.