In order to actually build an email list properly you will need an autoresponder account, and I would suggest one of two autoresponder services to use, Aweber or GetResponse. Those are both professional autoresponder services which I have used and would recommend.
Once you have account and have created your first list within the account, there are a few things which you will need to set-up in order to make the most out of your new list. The first would be to make sure that within your list settings you set the opt-in settings to “single opt-in”, not double opt-in. Single opt-in will allow visitors to enter their email address and become subscribed to your list immediately, while double opt-in will force your visitors to have to check their email inbox to confirm signing up to your list, which will dramatically lower the number of subscribers that you will receive.
The second task to do within your new list is to create at least 5 follow-up emails which will start being send automatically to new subscribers as soon as they subscribe. The first email should be a welcome email, thanking the person for subscribing and containing a link to your free gift. You may also want to promote your one-time offer within this email as well, to remind them about it.
The second – fifth emails should be a combination of quality content as well as promotions for your OTO and possibly other products of yours or affiliate products.
The follow-up emails should be set-up to be sent almost every day, with a missed day every 2-3 days. The point of these follow-up emails is to maintain regular contact with your subscribers and to keep building up trust with them, offering them great free content with a few promotions in between.
The more that your subscribers like and trust you, the more likely they will feel comfortable buying from you in the future.
Once your list settings and follow-up emails are in place, you can then create an opt-in form and place it on your squeeze page. Make sure to set it to only have an email field and to redirect subscribers to your one-time offer page.
Now that you have your web pages, your free offer, and your autoresponder set-up, it’s time to start sending traffic to build your list up to 1,000 subscribers!