The attention grabbing window is comparatively very small for most people therefore it is important to optimize any attention directed to the email especially if it is only for a second. Using tools like teasers and links if well designed will help to optimize the chances of getting and retaining the attention of the viewer.
Getting Attention
Some points to consider when designing teasers may include the following:
- Choosing the best medium is necessary for the success of the email design. The press medium may be chosen for it small enticing ads which usually appears on several pages leading up to the main page. Then there are the online banners and flashes which could be provocative in nature which would entice the viewer to explore further.
- Design the teaser to be directed at the needs of the recipient. If the product can reflect this need than the chances of perking the recipient’s interest is even better. Keep the direct personal approach foremost in the design work, toward giving the perception that the recipient is the only and important element in the equation.
- Teasers should also be designed to attract the recipient curiosity. Curiosity always makes an individual pose questions that creates the initial exchange of ideas phase. This exchange once established is a step in the right direction and should be capitalized upon.
- Another beneficial element to include is the use of links. The links should further enhance the content matter as it will assist in introducing other related sites to the recipient. These links if featured from a reputable website can increase the chances of being picked up by search engines which in turn makes the contents seem more relevant and popular. This popularity angle will further perk the interest of the recipient.
- Understanding the profile of the recipient will lead to better usage of appropriate links whereby the potential of the email marketing style is enhanced.